The Rolex Datejust is without a doubt one of the most distinguished watches in the Rolex Collection. Rolex is considered a pioneer of numerous innovations. Back in 1945, the Geneva watch manufacturer launched the Oyster Perpetual Datejust. As simple as sounds, the quick changing date was a milestone in the development of watches. The Datejust was the first self-winding, waterproof, chronometer wristwatch to display the date in a small window at the 3 o’clock position on the dial. This Rolex Datejust 278243 is presented with a 31mm stainless steel and 18k yellow gold case with a domed bezel. The elegance of this Datejust 278243 is its simple yet elegant dark grey dial, decorated with diamond hour markers. As mentioned, the date feature with the cyclops lens is located at 3 o'clock position. The Datejust 278243 features steel and 18k yellow gold oyster bracelet that symbolizes the elegance delivered by Rolex tradition, combining everyday comfort and durability. The bracelet clasp features a folding Oysterclasp deployment buckle with Easylink 5mm Comfort Extension Link. The Datejust 278243 is also water resistant down to 100 meters due to a screw-down winding crown with Twinlock Double Waterproofness System. It is powered by the self-winding automatic Superlative COSC Chronometer Certified manufacture Rolex caliber 2236 movement with a 55-hour power reserve. Features: hours, minutes, seconds, instantaneous date with rapid setting, stop-seconds for precise time setting. Released at Baselworld 2019, the Datejust 278243 is the essence of Rolex: simple, reliable, rock-solid, very well made and designed as a Rolex should be.