New and Preowned Rolex Watches

The Legacy of Rolex

Rolex was founded in 1905 by Hans Wilsdorf; the brand is the most recognized luxury watchmaker in the world. Since its inception, Rolex watches have grown to be synonymous with precision, prestige, and timeless design. Their uncompromising commitment to quality at every stage of production makes their timepieces worth every dime. Rolex maintains the highest level of precision and quality with each timepiece, creating them entirely in-house at the company's facilities in Switzerland.

From the exceptional water and dust resistance of the Oyster to the Perpetual rotor self-winding mechanism and Chronergy escapement, Rolex has several technical achievements to its name that make its watches as functional as they are beautiful. A primary reason for the popularity of Rolex watches is not their status symbol but remarkable value retention and appreciation over time. The exceptional Rolex value proposition makes these watches a legitimate alternative asset class for diversified portfolios.

Rolex Collections Overview

Among luxury watch brands, Rolex has one of the largest collections encompassing watches designed for different environments and lifestyles. The types of Rolex watches in the collections range from professional tool timepieces built for specific applications to elegant dress pieces crafted from precious metals.

Every Rolex model can be categorized as a Classical or Professional collection. Rolex Classic collection includes elegant timepieces designed for everyday versatility. Featuring more refined designs and precious metal built, these watches include the Datejust, Day-Date, Oyster Perpetual, Cellini, and Pearlmaster models. Contrary to Classical watches, models in the Professional collection consist of purpose-built tool watches. Models in this family feature more robust cases, enhanced water resistance, and specialized functions such as the Submariner, GMT-Master, Daytona, Explorer, Sea-Dweller, Milgauss, Air-King, Sky-Dweller, and Yacht-Master.

Cosmograph Daytona Collection

The Cosmograph Daytona is the legendary Rolex Chrono timepiece that has been the brand's signature chronograph since its introduction in 1963. The model was designed for professional racing drivers, featuring a tachymeter scale on the bezel for calculating average speeds and three sub-dials for precise timing functions. The popular references in this collection include Ref. 116500LN stainless steel model with ceramic bezel, Ref. 116503 two-tone Rolex in steel and yellow gold, and 18k yellow gold on Oysterflex bracelet Ref. 116518LN.

GMT-Master II

First introduced in 1955, the GMT-Master collection was created in collaboration with Pan American Airways. It is designed to be the ultimate traveler's watch with the ability to display multiple time zones simultaneously. A GMT-Master II Rolex features a 40mm Oyster case with a 24-hour bidirectional rotating bezel, a triplock crown system for enhanced water resistance, and the ability to track three time zones using the rotating bezel. Notable references in this collection include the stainless steel with red and blue Rolex "Pepsi" ceramic bezel Ref. 126710BLRO, Ref. 126711CHNR two-tone Rolex with black and brown "Root Beer" ceramic bezel, and the Ref. 126719BLRO model.

Sea-Dweller and Deepsea

This is Rolex's ultimate professional diving watch collection. The Sea-Dweller and Deepsea models offer exceptional water resistance capabilities. You get water-resistant to 1,220 meters with Sea-Dweller and 3,900 meters with Deepsea watches. These models feature helium escape valves for professional saturation diving. Popular references of this collection include Ref. 126600 Sea-Dweller in stainless steel, Ref. 136660 Deepsea with black dial, and Ref. 126660 Deepsea with D-blue gradient dial (James Cameron edition).

Explorer and Explorer II

True to its name, the Rolex Explorer collection is a result of the brand's association with mountaineering expeditions, including the first successful ascent of Mount Everest. With Explorer models, you get robustness and reliability in extreme conditions. The Explorer Rolex watches feature a 36mm case with a highly legible dial featuring 3-6-9 Arabic numerals. In the Explorer II model, you get a 42mm case with a fixed 24-hour bezel and an additional GMT hand. References like the Ref. 124270 stainless steel Explorer, Ref. 226570 Explorer II, and Ref. 216570 with distinctive orange GMT hand are highlights of this collection.

Milgauss Collection

Milgauss is a collection that was originally developed for scientists and engineers working in environments with strong electromagnetic fields. These watches can withstand magnetic fields up to 1,000 gauss without affecting their accuracy. Distinctive lightning bolt-shaped seconds hand, green-tinted sapphire crystal, and antimagnetic shield are some of the unique features of this collection. The Ref. 116400GV stainless steel with black Rolex dial and green sapphire crystal and Ref. 116400GV stainless steel with Z-blue Rolex dial, and green sapphire crystal are popular models in this collection

Air-King Collection

A tribute to the golden age of aviation, the Air-King collection is the longest continuously produced model, first introduced in the 1940s. The modern Air-King models offer a distinctive dial design inspired by aircraft instrumentation with a yellow crown, green Rolex logo, and antimagnetic properties similar to the Milgauss. Ref. 126900, with a black dial and distinctive 3-6-9 numerals, is a notable model in the current generation.

Rolex Price Guide

Rolex prices are decided by multiple factors influencing both retail and secondary market values. Firstly, it's the build material. Stainless steel models typically represent the entry point, while gold Rolex, two-tone Rolex, and platinum watches are priced much higher. For instance, a silver Rolex (Oystersteel) Submariner might cost $10,850 at retail, while its gold Rolex counterpart could exceed $48,000. Complications, demand, and availability all contribute to Rolex's pricing.

Entry-level Rolex watches have options. The 36mm Oyster Perpetual version, priced at approximately $7,000, offers excellent value. The Air-King retails at around $7,850, and the 36mm version of the steel Datejust is tagged at about $8,400–$8,600-these are some excellent entry point Rolex watches. In the mid-range segment, you can explore Rolex's most popular models like the Submariner, with a starting price of approximately $10,850, and the Yacht-Master 40, priced at approximately $13,150 in Oystersteel with platinum bezel. At the higher end of the Rolex price list, there is the Day-Date ("President") model starting at approximately $38,000–$45,000, and the Gem-Set models featuring gem-set dials, bezels, or bracelets ranging from $50,000 to over $100,000 for fully paved references.

Preowned Rolex Collection on Master Luxury

Master Luxury has become the premier destination for Rolex watches for sale. Our collection offers an exceptional selection of both new and pre-owned timepieces with guaranteed authentication. Handpicked by our curators, our Rolex collection features hard-to-find Professional models like the Daytona, Submariner, and GMT-Master II, as well as Classic configurations of the Datejust and Day-Date. From exclusive precious diamond Rolex variations to vintage Rolex watches of historical importance, on Master Luxury, you will find watches worthy of addition to even the most sophisticated collection.

When you buy Rolex from Master Luxury, you get the reliability of our rigorous authentication process, ensuring that only authentic Rolex watches are included in our inventory. Whether you're purchasing your first luxury Rolex timepiece or adding a rare watch to an established collection, we are a trusted Rolex online dealer for preowned watches.