Introduction to Chopard
Another feather in Swiss watchmaking heritage, Chopard was founded in 1860 by Louis-Ulysse Chopard in Sonvilier, Switzerland. The brand began as a precise pocket watch and chronometer manufacturer. Chopard Swiss remained a modest watchmaker until 1963, when the Scheufele family acquired the brand and transformed it into the internationally renowned luxury brand it is today.
Chopard watches are distinct from their Swiss counterparts because of the perfect balance between traditional craftsmanship and the contemporary innovation they offer. The brand has invested heavily in developing in-house movements, particularly for its L.U.C collection (named after the founder). Simultaneously, Chopard has expanded its jewelry expertise through the Happy Diamonds and Happy Sport collections.
Chopard Watch Collection
The Chopard family is one the few truly independent watchmaking houses in Switzerland, and their freedom is reflected in their watches, maintaining exceptionally high standards. One such distinction is the brand's commitment to 100% ethical gold—demonstrating their forward-thinking approach to luxury.
L.U.C Collection
Pinnacle of craftsmanship for Chopard watches, the L.U.C collection became their signature expression of haute horlogerie when it was launched in 1996. Named after founder Louis-Ulysse Chopard, the collection is a showcase of the brand's in-house movement manufacturing capabilities. The L.U.C watches make use of innovation while committing to traditional handcraftsmanship. For instance, the Chopard Twin technology—a patented dual-barrel system powers many L.U.C models, providing extended power reserves of up to 65 hours.
The most recognized models in this collection are the L.U.C XPS (Ref. 161920-5002), with an ultra-thin case (just 7.2mm), and the L.U.C Full Strike (Ref. 161947-5001) featuring innovative sapphire crystal gongs.
Happy Sport Collection
The iconic Happy Sport collection was introduced in 1993 and surprised the watchmaking community by combining two seemingly contradictory concepts: free-moving diamonds and sports watches. Conceptualized by Caroline Scheufele, these innovative Chopard watches instantly became popular. Featuring the ingenious system that allows the diamonds to move freely while offering water resistance, the Happy Sport became a hallmark of Chopard innovation.
Notable models in the collection include the Happy Sport Medium Automatic (Ref. 278573-3001) limited editions of Happy Fish and Happy Sport Métiers d'Art.
Mille Miglia Collection
The Mille Miglia celebrates Chopard's passion for classic automobiles and racing heritage. The collection was introduced in 1988 when Chopard co-president Karl-Friedrich Scheufele partnered with Italy's legendary Mille Miglia road race. This collection has distinct features, from robust automatic chronograph movements and screw-down crowns to highly legible dials with luminous indices. Popular models in the collection include the Mille Miglia GTS Power Control (Ref. 168566-3001) and the Mille Miglia Classic Chronograph (Ref. 168589-3002).
Alpine Eagle Collection
A more recent introduction, Chopard's Alpine Eagle collection, was released in 2019. It was the brand's entry into the integrated bracelet sports watch category. The collection was designed by Karl-Friedrich Scheufele and his son Karl-Fritz, who drew inspiration from the classic St. Moritz—Chopard's first sports watch, which was created in 1980. The Alpine Eagle 41mm (Ref. 298600-3001) utilizing the exclusive Lucent Steel A223, a proprietary alloy offering 50% greater scratch resistance, and the in-house 01.01-C movement is one of the most notable references in this collection. If you are interested in a limited-edition version, the Alpine Eagle XL Chrono in Ceratanium is an investment avenue.
Classic Collection
The Classic collection is a traditional dress watch model offering timeless elegance with subtle contemporary touches. The models in this Chopard watch collection have perfectly proportioned dauphine hands and gently curved case profiles, with some models featuring sectors or guilloche patterns on their dials, adding a visual interest. The Classic Manufacture (Ref. 161289-5001) is a purist model with a slim 38mm rose gold case housing the manual-winding L.U.C 01.01-L movement. The Classic Moonphase (Ref. 161867-5001) adds an astronomical complication, offering additional functionality.
High Jewelry Watches
If you want to experience Chopard's dual expertise as both jeweler and watchmaker, explore the High Jewelry collection. These exceptional creations blur the boundaries between timepieces and jewelry, showcasing technical prowess and artistic creativity in equal measure. The technical prowess is displayed in integrating reliable mechanical or quartz movements within the artistic creations without compromising their aesthetic impact. An interesting feature in some models is the secret watch, where the time display is concealed beneath hinged diamond pavé covers. The Red Carpet Collection, released annually to coincide with the Cannes Film Festival, includes models like the Magical Setting High Jewelry Watch (Ref. 274891-5001), which are truly notable.
Chopard Watch Price Guide
Chopard watch price depends on the model you are interested in. While a new Chopard watch from retail stores starts from $3,300 and goes over $1,00,000, preowned Chopard watches can be significantly discounted or higher priced depending on factors such as edition, rarity, demand, condition, etc.
At around $3,500, you can buy an entry-level Chopard stainless steel quartz model from the Happy Sport and Classic collections. Mid-range Chopard price between $6,000 and $15,000 gets you steel automatic models from the Mille Miglia and Alpine Eagle collections and more accessible L.U.C references. For high-end Chopard watches like the complicated L.U.C models, precious metal variations typically range from $20,000 to $100,000.
Master Luxury Collection
Master Luxury prides itself on offering a carefully curated selection of Chopard watches for sale. Whether current or discontinued models, here you will find watches across the brand's diverse collections ranging from the prestigious L.U.C line to the playful Happy Sport pieces. We celebrate the Chopard Swiss craftsmanship by offering exclusive discounts and daily new deals for these timepieces.
Every Chopard watch you find here has undergone rigorous condition assessment by the experts. If you are looking for pre-owned Chopard watches with original box and paper, you are at the right place. We ensure our customers receive not just the timepiece but the full ownership experience. Buy Chopard for sale, which includes rare references that are hard to find through retail channels. From early L.U.C references to limited edition Mille Miglia models, Master Luxury offers you watches with investment potential.
FAQs
How much do Chopard watches cost?
There is a significant variation in Chopard watch prices. Entry-level Chopard watches start from $3,900-$5,000 for stainless steel quartz pieces. If you are looking for automatic collections like Mille Miglia and Alpine Eagle, it will cost you $6,000-$15,000. More prestigious L.U.C models start at around $9,000 for steel versions, while gold versions start at $40,000.
Are Chopard watches a good investment?
Some Chopard watch models do appreciate the value and offer strong investment potential. This includes the limited edition Mille Miglia models, complicated L.U.C watches, and the Alpine Eagle collection.
What are the most collectible Chopard models?
Given the history of Chopard watches, annual limited edition Mille Miglia chronographs, particularly older references from the 1990s, are some of the most collectible models. Similarly, limited complicated L.U.C models and first-generation Happy Sport watches hold significant collector appeal.
How often should I service my Chopard watch?
Chopard's official recommendation is to service watches every 3-5 years. Quartz models should be serviced every 3-4 years, while more precious models can be serviced at a longer interval. However, it is mandatory to only hire authorized technicians.
